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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. If you can’t move all of the inventory then markdowns are required which eats into sales per sq. The expansion was planned even though Forever 21’s sales were flat in 2016. billion in 2016 to $3.1